Trade Show Training for Visitors

Learn out to get 2 to 5 High-Value Leads during Trade Shows Without any Exhibition Costs.

About the program

The Savvy C.L.I.E.N.T. course has been specifically designed to help visitors optimise their presence at any Trade Show AND Serve other attendees including Exhibitors whenever possible.
This online course consists of 6 modules each addressing an aspect of your visit.
From the start, it is important to know why you want to visit a particular Trade Show, select the right event for your goals, identify your target audience, craft your offering, engage pre-event with the right people and leverage all the opportunities on offer.
This course also offers access to a community of like minded professionals wanting to leverage Trade Shows to scale up their businesses.
You will learn at your own pace, from the comfort of your home or office, and be able to share your experience and tape on other people’s experiences.

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What is the Savvy C.L.I.E.N.T.

LBC uses “The Savvy C.L.I.E.N.T.” in all of their training resources for Visitors.

C: Create using The Proven Visit M.O.D.E.L. TM

L: Learn using The Powerful G.A.I.N. Generator TM

I: Investigate using The Brilliant A.D.V.E.R.T. Scanner TM

E: Evaluate using The Unique P.E.E.R. Investigator TM

N: Network using The Impressive Exhibition T.A.L.K. TM

T: Tie-Back using The Expert Growth M.A.P. TM

Description/ Learn Courses objectives

If you have visited Trade Shows and wasted your time in the past, if you are not exhibiting at Trade Shows but know that your competitors are or if you are totally undecided about Trade Shows, The Savvy C.L.I.E.N.T. is for you.

A comprehensive training to Trade Show Marketing, for the Business Owners, Sales and Marketing Managers who wants to integrate Trade Shows into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, all around the world, many attendees visit Trade Shows to solve problems, serve other attendees, learn about new trends, investigate new strategies, evaluate the competition, network with industry professionals and Scale their business up.

But even with no budget, no exhibit team or because the exhibitors are your ideal clients Effective trade show marketing can be a Visitor’s most important success generator with proper planning, strategy and execution.

It’s not enough just to attend! You have to be prepared to maximise every encounter, every moment your feet are on the floor, and every opportunity for exposure the trade show is giving you.

The Savvy C.L.I.E.N.T. is be your essential training to that marketing success.

  • Communicate their goals and ideas successfully.
  • Organise their logistics without missing out key elements.
  • Nurture their team so that they can deliver the best customer experience.
  • Nominate their best suppliers to provide an amazing service during the Trade Show.
  • Empower their booth to engage attendees.
  • Coordinate their team to achieve best ever results at a Trade show.
  • Think-back and convert a maximum of leads into long life customers.

Ebook / Audio Book.

Learning to capture more sales leads than you ever thought possible

By the end of:  C.O.N.N.E.C.T. for Success you will have learnt how to:

  • Select the right Trade Show based on your Sales & Marketing goals, your target audience and your budget.
  • Plan ALL your logistics for the pre, during and post Trade Show phases, well in advance, so you get the best results possible.
  • Select and train a team that works efficiently before, during and after the show
  • Delegate specialised tasks to the right contractors, even from a distance.
  • Plan and prepare marketing materials including give-aways, e-brochures, invitations…
  • Empower your company’s trade show exhibit to deliver the best experience and results.
  • Measure your Trade Show’s success with specific ROIs.
  • Follow-up effectively to triple your Leads conversion rate.

Want to learn more about our training program for visitors?

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