Trade Show Training for Exhibitors

Learn how to get a 3:1 ROI doing Trade Shows and X3 Your Sales

About the Program 

C.O.N.N.E.C.T. For Success has been specifically designed to help Exhibitors optimise their presence at any Trade Show by Serving QUALIFIED Leads and Disregarding Tyre-Kickers quickly.
This course consists of 7 modules each addressing an aspect of your exhibition.
From the start, it is important to know why you want to exhibit at a particular Trade Show, select the right event for your goals, identify your target audience, craft your offerings, engage pre-event with the right people, leverage all the opportunities on offer, follow up with an appropriate strategy and cut unnecessary costs.

This course offers access to a community of like minded professionals wanting to leverage Trade Shows to scale up their businesses.
You will learn at your own pace, from the comfort of your home or office, and be able to share your experience and tape on other people’s experiences.

trade-show-training-for-exhibitors

What is the C.O.N.N.E.C.T for Success?

LBC uses “C.O.N.N.E.C.T for Success” in all of their training resources for Exhibitors.

C: Communicate using The Ultimate I.D.E.A.S. Definer.

O: Organize using The Proven L.O.G.I.S.T.I.C.S. Planner.

N: Nurture using The Happy H.O.S.T.S Formula

N: Nominate using The Dynamic S.E.R.V.I.C.E.S. Delegator.

E: Empower using The Successful B.O.O.T.H. Optimiser.

C: Coordinate using The Brilliant T.E.A.M. Builder.

T: Target using The Expert L.E.A.D.S. Converter.

Description/ Learn Courses objectives

If have done Trade Shows which were not very successful in the past, if you are not doing Trade Shows but know that your competitors are or if you are totally undecided about Trade Shows, C.O.N.N.E.C.T for Success is for you.

A comprehensive training to trade show marketing, for the business owner, Sales and marketing managers who want to integrate Trade Shows into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, all around the world, 50% of companies allocate over 20% of their marketing budget to organising events and 63% of businesses that are over-performing in regard to their company goals will increase their live events’ budgets next year.

But what are they getting for their money and why are they doing Trade Shows? Because, at properly selected Trade Shows, 92% of attendees are decision makers for their businesses. Effective trade show marketing can be a company’s most important success generator with proper planning, strategy and execution.

It’s not enough just to attend! You have to be prepared to maximise every square foot of booth space, every moment your feet are on the floor, and every opportunity for exposure the trade show is giving you.

C.O.N.N.E.C.T. for Success is be your essential training to that marketing success.

  • Select the right Trade Show based on your Sales & Marketing goals, your target audience and your budget.
  • Plan ALL your logistics for the pre, during and post Trade Show phases, well in advance, so you get the best results possible.
  • Select and train a team that works efficiently before, during and after the show
  • Delegate specialised tasks to the right contractors, even from a distance.
  • Plan and prepare marketing materials including give-aways, e-brochures, invitations…
  • Empower your company’s trade show exhibit to deliver the best experience and results.
  • Measure your Trade Show’s success with specific ROIs.
  • Follow-up effectively to triple your Leads conversion rate.

Our offers

This course is offered in 3 formats depending on your needs and the amount of consulting required.

Associate Program
If you are a veteran exhibitor who wants to brush up on his Trade Show marketing skills, this is the perfect program for you.
The Associate program includes:
– 7 Modules with 65 videos, 63 PDFs,
– 6 Evaluations
– 12 Live Q&A sessions over 3 months on specific topics
– Access to the Mastering Event Marketing Private Community.
Elite Program
If you are an occasional exhibitor who wants to perfect his Trade Show marketing skills, this is the perfect program for you.
The Elite program includes all of the Associate Program plus a 2 day workshop in Monaco.
– 7 Modules with 65 videos, 63 PDFs,
– 6 Evaluations
– 12 Live Q&A sessions over 3 months on specific topics
– Access to the Mastering Event Marketing Private Community
+ 2 day Live workshop in Monaco.
Legacy Program
If you are a new exhibitor or an exhibitor with specific needs or requirements who wants some individual advice to perfect his Trade Show marketing skills, this is the perfect program for you.
The Legacy program includes all of the Associate and Elite Programs plus 6: 1to1 consulting sessions .
– 7 Modules with 65 videos, 63 PDFs,
– 6 Evaluations
– 12 Live Q&A sessions over 3 months on specific topics
– Access to the Mastering Event Marketing Private Community
– 2 day Live workshop in Monaco
+ 6: 1 to 1 consulting sessions.

Ebook / Audio Book.

Learning to capture more sales leads than you ever thought possible

By the end of:  C.O.N.N.E.C.T. for Success you will have learnt how to:

  • Select the right Trade Show based on your Sales & Marketing goals, your target audience and your budget.
  • Plan ALL your logistics for the pre, during and post Trade Show phases, well in advance, so you get the best results possible.
  • Select and train a team that works efficiently before, during and after the show
  • Delegate specialised tasks to the right contractors, even from a distance.
  • Plan and prepare marketing materials including give-aways, e-brochures, invitations…
  • Empower your company’s trade show exhibit to deliver the best experience and results.
  • Measure your Trade Show’s success with specific ROIs.
  • Follow-up effectively to triple your Leads conversion rate.

Want to learn more about our training programs for exhibitors ?