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Learn how to stand out
with our Trade Show Bespoke Exhibition Solutions
The Winning E.V.E.N.T. TM, The Savvy C.L.I.E.N.T. TM & C.O.N.N.E.C.T. for SUCCESS TM
You can purchase, download and start reading any of these three courses within minutes, without leaving your chair. Special Templates bonuses will be included.
Our Trade Show Training for Visitors
The Savvy C.L.I.E.N.T
As a Visitor, sometimes paying for High Value Trade Show tickets plus expenses, how do you your investment in terms of costs, time and lost office opportunities? If you spend 15 minutes per exhibit, you will visit only around 24 exhibits per day. Knowing that on average a European Trade Show hosts between 400 and 700 exhibitors, how do you select which one to visit for your goals and how do you transform 80% of your time into meetings before arriving at the venue? Furthermore, sometimes the exhibitors are your ideal prospects, so, how do you serve them without hurting their exhibition efforts?
Our Trade Show Training for Exhibitors
C.O.N.N.E.C.T For Success
As an Exhibitor, 80% 0f attendees are decision makers, 92% of them have a goal for their visit so a problem to solve but only 5% of them are likely to visit your exhibit. What pre-Trade Show marketing do you do to turn your exhibition into appointments with pre-QUALIFIED leads? How do you see more than 5% of attendees?
How do you create an exhibit which attracts passers by in 3 seconds in a noisy and multi-sensorial environment, telling them who you are, what you do and how you could help them?
It is also interesting to realise, that 80% of what attendees will remember about a company will be gained during a 7 to 10 minutes encounter with an exhibit staff but that most exhibiting company does not train their team and that overall only 1% of exhibiting budget is spent on staff training.
Lastly, 72% of exhibitors don’t have a lead management system with a proper follow up strategy. Given that only 5% of sales happen on or before the 3rd contact, it is essential for exhibitors to organise an event strategy with a follow up plan. Such plan will triple Trade Show sales.
Our Trade Show Training for Event Organisers
The Winning E.V.E.N.T.
Event marketing id THE best marketing channel in terms of time, costs and quality. If you compare a high value lead obtained in the field to a similar one obtained at a Trade Show, it costs on average $259 in the field versus $142 at a Trade Show. R.O.I. for a visitor can be 10:1 and as an exhibitor 3:1 as a minimum if it is done with strategy. BUT only 44% of exhibitors achieve an R.O.I of 3:1 or above, meaning that the vast majority of exhibitors end up with a negative image of Trade Shows, do not become sponsors or even worth don’t return the following years.
So, whilst it is essential for event organisers to:
– Engage and excite attendees with good marketing and valuable experiences.
– Speed up and ease processes for both exhibitors and visitors.
It is also essential that they encourage Trade Show education for their exhibitors and visitors, in order for them to achieve their goals and become returning and loyal exhibitors and visitors.
Investing in your visitors and exhibitors’ successes is investing in your success.