Trade Show Training for Event Organisers

Learn out to sell more exhibit space in less time.

The Winning E.V.E.N.T.

The Winning E.V.E.N.T. course has been specifically designed to help event organisers optimise their presence at any Trade Show AND Serve all attendees: Exhibitors, Visitors, Speakers, Press and the local community whenever possible.
This online course consists of 5 modules each addressing an aspect of your Winning Event.
From the start, it is important to know why you want to organise a particular Trade Show, select the right location for your goals, identify your target audience, craft your offering, engage with the right exhibitors and contractors and leverage all the opportunities that an event can offer to incite exhibitors to come back for more and become great sponsors.
This course also offers access to a community of like minded professionals wanting to leverage Trade Shows to scale up their businesses.
You will learn at your own pace, from the comfort of your home or office, and be able to share your experience and tape on other people’s experiences.

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What is the Winning E.V.E.N.T.

LBC uses “The Winning E.V.E.N.T.” in all of their training resources for Event Organisers.

E: Event marketing strategy

V: Visitors. What do visitors want and need.

E: Exhibitors. What do Exhibitors want and need.

N: Nurture your Existing Exhibitors, Sponsors and Visitors.

T: Target New Exhbitors, Sponsors, Visitors & Contractors.

Description/ Learn Courses objectives

If you have organised Trade Shows and have received bad reviews, exhibitors and attendees have been complaining, exhibitors have not come back the following year, they are only buying small spaces and not engaging in sponsorship programs, The Winning E.V.E.N.T. is for you.

A comprehensive training to Trade Show Marketing, for event organisers who wants to integrate Trade Shows into the entire go-to-market strategy and deliver a demonstrable return on investment.

Every year, all around the world, many attendees visit Trade Shows to solve problems, serve other attendees, learn about new trends, investigate new strategies, evaluate the competition, network with industry professionals and Scale their business up.

Every year, all around the world, many exhibitors attend Trade Shows to gain visibility, launch new products, test new markets, gain qualified leads and Scale their business up.

Even with a small budget, no exhibit team and no prior knowledge, trade shows can be a very Effective marketing channel for exhibitors and Visitors.

BUT, it all starts with the organisers who need to attract the right attendees and create the right experiences for exhibitors to have a successful exhibition and return for more and become sponsors.

It’s not enough just to organise an event! You have to be prepared and help exhibitors and visitors maximise every encounter, every moment their feet are on the floor, and every opportunity for exposure the trade show is giving them.

The Winning E.V.E.N.T. is be your essential training to that marketing success.

  • Event Marketing Strategy: Establish goals, objectives and resources successfully.
  • Visitors : Understand how to deliver what they want and need.
  • Exhibitors: Understand how to deliver what they want and need.
  • Nurture: Your existing visitors and exhibitors are 25 to 95% of your future event’s success.
  • Target: You can either create market shares for a new event or attract existing market shares to your event.

Ebook / Audio Book.

Learning to capture more sales leads than you ever thought possible

By the end of:  The Winning E.V.E.N.T. you will have learnt how to:

  • Select the right location for your Trade Show based on your Sales goals; Marketing goals, your target audience and your budget.
  • Plan ALL your logistics for the pre, during and post Trade Show phases, well in advance, so you get the best results possible.
  • Create a program to magnetically attract exhibitors and visitors
  • Have Sponsorship programs for all budgets and goals.
  • Reduce exhibitors’ cancellations
  • Reduce discounted space rates
  • Sell more space, sponsorship and services in less time.
  • Have a high rate of returning exhibitors.

Want to learn more about our training program for event organisers?

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