Trade Show Training for Event Organisers

Learn how to sell more exhibit space in less time BY TURNING YOUR EXHIBITORS into Advocates.

The Winning E.V.E.N.T.

The Winning E.V.E.N.T. workshop has been specifically designed to help event organisers optimise their presence at any Trade Show BY EDUCATING all Exhibitors to become super smart and achieve exceptional returns. A happy exhibitor becomes a loyal future client and a marketing agent working for your cause.
This 2 day workshop consists of 5 modules addressing the 3 phases of your Winning E.V.E.N.T.: Pre Trade Show Strategy, During trade Show Execution, Post Trade Show Follow Up and On Going marketing.
From the start, it is important to understand that happy exhibitors and visitors will be your best repeat customers, advocates and marketing agents. 5% increase retention rate could increase your profit by 25 to 90% (Harvard Study). Furthermore, repeat exhibitors are more likely to purchase more square footage and sponsorship programs. The end goal is to enable your exhibitors in order to gain extra market shares for yourself.
This workshop also offers access to a community of like minded professionals wanting to leverage Trade Shows to scale up their businesses.
Your exhibitors will learn in a professional environment, from myself the author of Seconds To Attract! How to make BIG MONEY at YOUR next trade show, and be able to share their experience and tape on other people’s experiences.

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What is the Winning E.V.E.N.T.

LBC uses “The Winning E.V.E.N.T.” in all of their training resources for Event Organisers.

E: Evaluate Your Event Marketing strategy: Goals, Strategy, Event Selection.

V: Visualise: Pre, During, Post Trade Show Logistics: Marketing, Transport, Services, Team Training.

E: Exhibit Goals & Creation: Attract, Engage, Retain, Be Remembered.

N: Nurture your Leads: Lead Management System (Capture, Qualify, Distribute, Follow-Up, Nurture.

T: Targets Analysed: Prove & Improve Your Investment: Main KPI.

Description/ Learn Courses objectives

If you have organised Trade Shows and have received bad reviews, exhibitors and attendees have been complaining, exhibitors have not come back the following year, if they do they only buy small spaces and do not engage in sponsorship programs, The Winning E.V.E.N.T. is for you.

A comprehensive workshop to Trade Show Marketing, for event organisers who understand that helping their exhibitors to succeed is the ultimate road to their own success.

Every year, all around the world, many exhibitors get involved in Trade Shows to solve their own problems, serve attendees, learn about new trends, investigate new strategies, evaluate the competition, network with industry professionals and scale their business up.

Every year, all around the world, many exhibitors attend Trade Shows to gain visibility, launch new products, test new markets, gain qualified leads and grow their business up.

Even with a small budget, no exhibit team and no prior knowledge, trade shows can be a very effective marketing channel for exhibitors IF they know how to prepare for, execute during and follow-up post event.

BUT, it all starts with the organisers who need to attract the right attendees and create the right experiences for exhibitors to have a successful exhibition and return for more and become sponsors.

It’s not enough just to organise an event! You have to help exhibitors maximise every encounter, every moment their feet are on the floor, and every opportunity for exposure the trade show is giving them.

The Winning E.V.E.N.T. workshop for your exhibitors is your unique, different and essential tool to that marketing success.

  • Evaluate Marketing Strategy: Establish goals, objectives and resources successfully.
  • Visualise Your Logistics: Understand how to organise pre, during and post logistics.
  • Exhibit Goals & Creation: Understand how to create a booth which will speak to your target market.
  • Nurture Your Leads: Design a successful lead management strategy.
  • Targets Analysed: You can either move on to your next event without looking back or learn from your experience.
Seconds To Attract!

Seconds To attract!

How to make BIG MONEY at YOUR next trade show.

Seconds To Attract! is based on the C.O.N.N.E.C.T. For Success course materials and is an excellent complement to  The Winning E.V.E.N.T. workshop. By the end of C.O.N.N.E.C.T. For Success you will have learnt how to:

  • Select the right location for your Trade Show based on your Sales & Marketing goals, your target audience and your budget.
  • Plan ALL your logistics for the pre, during and post Trade Show phases, well in advance, so you get the best results possible.
  • Select and train a team that works efficiently before, during and after the show
  • Delegate specialised tasks to the right contractors, even from a distance
  • Plan and prepare marketing materials including give-aways. e-brochures, invitations…
  • Empower your company’s trade show exhibit to deliver the best experience and results.
  • Measure your Trade Show’s success with specific ROIs.
  • Follow up effectively to triple your Leads conversion rate.

Want to read Seconds To Attract! before discussing our training workshop for event organisers’ exhibitors?

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